The Oscars

   The 84th Academy Awards ceremony, hosted by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2011. The ceremony took place on February 26, 2012, at the Hollywood and Highland Center in Hollywood, California, and was televised live in the United States on ABC.
  
  The winners of the most important night of the year assisted by 1.5 million people in the entire world were:
     - Best Picture: The Artist – Thomas Langmann;
     - Best Director: Michel Hazanavicius – The Artist;
     - Best Actor: Jean Dujardin – The Artist as George Valentin;
     - Best Actress: Meryl Streep – The Iron Lady as Margaret Thatcher;
     - Best Supporting Actor: Christopher Plummer – Beginners as Hal Fields;
     - Best Supporting Actress: Octavia Spencer – The Help as Minny Jackson;
     - Best writing (original screenplay): Midnight in Paris – Woody Allen;
     - Best writing (Adapted Screenplay): The Descendants – Alexander Payne, Nat Faxon, and Jim Rash fromThe Descendants by Kaui Hart Hemmings;
     - Best Animated Feature: Rango – Gore Verbinski;
     - Best Foreign Language Film: A Separation (Iran) in Persian – Asghar Farhadi;
     - Best Documentary (feature): Undefeated – TJ Martin, Dan Lindsay, and Richard Middlemas;
     - Best Documentary (Short subject): Saving Face – Sharmeen Obaid-Chinoy and Daniel Junge;
     - Best Live Action Short Film: The Shore – Terry George and Oorlagh George;
     - Best Animated Short Film: The Fantastic Flying Books of Mr. Morris Lessmore – William Joyce and Brandon Oldenburg;
     - Best Original Score: The Artist – Ludovic Bource;
     - Best Original Song: "Man or Muppet" from The Muppets – Bret McKenzie;
     - Best Sound Editing: Hugo – Philip Stockton and Eugene Gearty;
     - Best Sound Mixing: Hugo – Tom Fleischman and John Midgley;
     - Best Art Direction: Hugo – Dante Ferretti and Francesca Lo Schiavo;
     - Best Cinematography: Hugo – Robert Richardson;
     - Best Makeup: The Iron Lady – Mark Coulier and J. Roy Helland;
     - Best Costume Design: The Artist – Mark Bridges;
     - Best Film Editing: The Girl with the Dragon Tattoo – Angus Wall and Kirk Baxter;
     - Best Visual Effects: Hugo – Rob Legato, Joss Williams, Ben Grossmann, and Alex Henning.


   Now, regarding the economy behind the oscars  we can say that it get to many people in the world by media and for it is used the national channels of each country. In the case of our country (Portugal), TVI (the channel that transmitted the oscars) had a big audience, half of the Portuguese who were watching television attended the "Great Night of the Oscars' broadcast by TVI, February 26, totaling 173,000 viewers, the lowest number in five years.
   According to Kantar Media / Media Monitor, on the morning of February 26, the program "The Great Night of the Oscars", which was broadcast by TVI in direct, had a share ofviewers (share) of 46.4 percent. These data were collected up at 2:30 in the morning.Since the repetition of the issue, held on February 27, had a share of 55.7 percent.

    When it comes to the profits of the movies Hugo (the movie with more nominations) it was not well received. It only had a profit of 69,414,000 dollars in North America, and  46,400,000 dollars in other territories worldwide, collecting 115,814,000 dollars. The film's budget was 150 million dollars. The Iron Lady had a budget of 13 millions dollars and a profit of 34.7 million dollars. On the other hand, The Artist had a budget of 15 million dollars and a profit of 76.451.962 millions dollars. The Help had a budget of 25 million dollars and a profit of 205,2 million dollars.